For LaCroix Spiked Seltzer, we maintained the fun, vibrant energy of the original brand by using abstract patterns and bright colors. To differentiate the new product, we introduced a unique can shape and design elements that signal it's a spiked version. The updated design keeps the playful, refreshing feel of LaCroix while clearly communicating the product’s new identity. Handmade mockups and a photoshoot were used to perfect the look and ensure the can stands out on shelves, giving consumers a clear visual cue of the new, exciting offering.